Pitch for Live Traffic UK

Company / App Name: Live Traffic UK

http://livetrafficuk.com/Default.aspx
Twitter – @LiveTrafficUK

What does it do?

Live Traffic UK provides drivers with timely images of traffic conditions from hundreds of cameras across London. These images are not just jpegs, but videos to show both the volume and the speed of traffic.

Why do we need it?

As Live Traffic UK grows, its use will have a real effect on the road network. By having this information, if drivers see a jam on their journey, they will do their best to optimize it by choosing a different route, mode or time of travel.

Who is it for?

Live Traffic UK puts power in the hands of the traveler, empowering them to make decisions for themselves based on what they see with their own eyes.

What makes it stand out from the crowd?

The camera videos are frequently updated to show the latest conditions without relying on live streaming which can pixelate, fail completely or use up vast amounts of mobile data.

What’s next?

The technology was invented in the US and is now patended to help thousands of drivers crossing the US/Mexico border. We have expanded to LiveTraffic UK and are looking to expand our coverage in other countries as well.