Pitch for Ketive

Company / App Name: Ketive

http://www.ketive.com
Twitter – @getketive

What does it do?

Ketive is an online tool to help Adwords PPC marketing professionals automatically generate negative keywords. Ketive uses actual data from your Adwords account to determine which search terms should be negative keywords.

Why do we need it?

Using Ketive on a monthly basis will save hours of time previously spent analyzing search terms. With negative keywords targeted to your campaigns, you’ll see a higher CTR and lower ad spend.

Who is it for?

This is for anyone who manages ads using Adwords. It is suitable for a single Adwords account or campaign all the way up to a full agency team that manages many Adwords accounts.

What makes it stand out from the crowd?

Ketive is the most cost effective, user friendly tool to generate negative keywords based on your personalized campaign data.

What’s next?

Next step for features is automatic addition of the keyword suggestions to campaigns and more detailed reporting.